Title Image Credit: Baz2121, CC BY-SA 4.0, Image Cropped

How do we motivate people to protect ecosystems?

At this stage in the climate crisis, many of us are very aware that ecosystem destruction and biodiversity loss are huge problems, bringing about everything from rapidly expanding deserts to global pandemics. We are acutely conscious that something incredibly valuable is being destroyed, and we want to protect it.

However, there are also people who aren’t very aware of the scale of ecosystem destruction, and therefore don’t seem to be doing anything about it. Motivating these people to protect ecosystems – or at least stop destroying them – is a huge problem. A problem so big, some people have even tried to throw money at it.

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