Tag Archives: economy

Prue Addison: Integrating Sustainability Into Business

 Prue Addison, who spoke at the recent Norwegian Ecological Society Conference, is attempting to bring conservation science to ‘the dark side’  – the world of business (Image Credit: Synchronicity Earth, CC BY 2.0, Image Cropped)

With the environmental movement having expanded so quickly over recent decades, it makes sense that many large corporations have started to incorporate sustainability and the environment into their business plans. But what are these business actions actually achieving? And who bridges the gap between the corporate world and the field of ecology?

At the recent Norwegian Ecological Society Conference, Tanja Petersen and I sat down with Doctor Prue Addison from the University of Oxford. Prue works with multinational corporations to aid them in integrating biodiversity considerations into their business operations. We asked her about the difference between business and academia, how she’s managed to transition between the two, and advice for others looking to make the same leap.

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The Red King Crab

The Red King Crab has been invading Norwegian waters over the last 50 years

Image Credit: Michelle Pemberton, The Children’s Museum of Indianapolis, CC BY-SA 3.0, Image Cropped

“… a red army of monster crustaceans – marshaled by Soviet-era leaders – is threatening to invade Western Europe …”

– James Owen, National Geographic, 2004

Ominous. That’s the thing, isn’t it. Some invasive species look harmless. You can’t be scared of a baby Canada Goose, can you? Or a nice purple garden flower. Such florescence. You can, however, be scared of a spiny, alien-looking 10 kilo mass of spines and pincers that has been shuffling its way into Norwegian waters over the last half-century.

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