Image Credit: Pentapfel, Pixabay licence, Image Cropped
Fascination with nature drives a huge chunk of tourism worldwide. The plains of Africa, the Amazon Rainforest, the Swiss Alps and their associated species are huge economic drivers for their respective countries, and they (ideally) increase people’s appreciation of nature. There are plenty of great examples of ecotourism as a pathway for both education and conservation.
Yet when an industry is driven by money first, nature second, of course there are going to be manifold examples of businesses deprioritising the natural phenomena they are associated with, often to the direct detriment of that phenomena. Think the masses of pollution now found around Mt Everest, or the damage caused by avid snorkellers on the Great Barrier Reef. I’ve had my own experience with tourist companies deliberately spreading misinformation about the reef – more on that at this link.
Miscommunication concerning ecosystems like the Great Barrier Reef can be extremely harmful to their future. I recently encountered a frustrating example of such misinformation. (Image Credit: Workfortravel, CC BY-SA 4.0, Image Cropped)
Scientific communication is at the forefront of what we do here at Ecology for the Masses. We like to celebrate good examples of SciComm whenever we can. But every now and then it’s misused so overtly that you have to talk about it. So today I want to share a recent example of scientific communication that confused and worried me.