Tag Archives: influence

Why Do We Only Care If It’s Fluffy?

Species like koalas are cute and fluffy, and thus easy to provide funding for. But how do we save species that are more threatened and less charismatic?

Species like koalas are cute and fluffy, and thus easy to provide funding for. But how do we save species that are more threatened and less charismatic? (Image Credit: Jesiane, Pixabay licence, Image Cropped)

After my recent talk with Marlene Zuk (which we’ll be publishing later this week), I have been thinking more about the species we focus on in ecology and the species we neglect. Dr. Zuk is a specialist on insects, who has remarkably been able to sell the importance of topics as obscure as cricket sex and parasite wickedness to the public (as you can see in her brilliant TED Talk). However this is more the exception than the rule. In ecology, conservationists have traditionally focused on a select few animals. So why do we care about saving the pandas that do not want snuggles (or to get it on), and ignore the native worms that are being replaced by invasives? Can we change what the public cares about, and ask them to focus more on the role of a species in an ecologic system?

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Jarod Lyon: Science Communication at the Coalface

Jarod Lyon believes that people still want to hear science from experts, but that our perception of what makes an expert has changed

Image Credit: Mallee Catchment Management Authority, CC BY 2.0, Image Cropped

The advent of social media changed many things about the world, but if there’s one big change that’s become really quite evident in the last two years, it’s how we get our information. This has influenced ecology dramatically over the last decade, with a great deal of scientists now present on social media. But are we adapting fast enough, and in the right way?

At the Australian Society of Fish Biology’s Annual Conference last week, Jarod Lyon, who manages the Applied Aquatic Ecology Section at Australia’s Arthur Rylah Institute, gave a talk about applied science in the ‘fake news’ era. I took the opportunity to sit down and quiz Jarod as to how we need to approach public communication in the era of social media.

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