Species like koalas are cute and fluffy, and thus easy to provide funding for. But how do we save species that are more threatened and less charismatic? (Image Credit: Jesiane, Creative Commons CC0)
Tag Archives: influence
The advent of social media changed many things about the world, but if there’s one big change that’s become really quite evident in the last two years, it’s how we get our information. This has influenced ecology dramatically over the last decade, with a great deal of scientists now present on social media. But are we adapting fast enough, and in the right way?
At the Australian Society of Fish Biology’s Annual Conference last week, Jarod Lyon, who manages the Applied Aquatic Ecology Section at Australia’s Arthur Rylah Institute, gave a talk about applied science in the ‘fake news’ era. I took the opportunity to sit down and quiz Jarod as to how we need to approach public communication in the era of social media.