Ecological data is constantly being collected worldwide, but how accessible is it? (Image Credit: GBIF, CC BY 2.0)

This week Trondheim played host to Living Norway, a Norwegian collective that aims to promote FAIR data use and management. It might sound dry from an ecological perspective, but I was told I’d see my supervisor wearing a suit jacket, an opportunity too preposterous to miss. While the latter opportunity was certainly a highlight, the seminar itself proved fascinating, and underlined just how important FAIR data is for ecology, and science in general. So why is it so important, what can we do to help, and why do I keep capitalising FAIR?

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